By Roxanne Reid
The new Sho't Left local tourism campaign – now showing on a TV near you – hopes to encourage you to leave the high-rises or suburbs and take a short break, to be a tourist in your own country. This one focuses on getaways from Jozi and Gauteng.
The new Sho't Left local tourism campaign – now showing on a TV near you – hopes to encourage you to leave the high-rises or suburbs and take a short break, to be a tourist in your own country. This one focuses on getaways from Jozi and Gauteng.
Escape to the mountains, see a waterfall, go quad biking or rafting, enjoy good food – all the images evoke a sense of exuberance and fun, motivating you to get off your butt to enjoy a weekend away in the company of good friends. ‘Nothing’s more fun than a Sho’t Left.’
Don't know what 'Sho't Left' means?
It comes from everyday South African taxi lingo: if you want a ride to somewhere close by, you ask the driver to 'Sho't Left' and he or she knows you want to get out again just around the corner.
In terms of the tourism campaign, it means you don't have to take a long trip somewhere far away; a night or two not far from home can be just as much fun. And there's ‘no such thing as a wrong turn’.
What do you think of the campaign? Does it make you want to get up and go? Leave a comment below.
Copyright © Roxanne Reid - No words or photographs on this site may be used without permission from roxannereid.co.za. (I don't hold copyright of the video.)
Don't know what 'Sho't Left' means?
It comes from everyday South African taxi lingo: if you want a ride to somewhere close by, you ask the driver to 'Sho't Left' and he or she knows you want to get out again just around the corner.
In terms of the tourism campaign, it means you don't have to take a long trip somewhere far away; a night or two not far from home can be just as much fun. And there's ‘no such thing as a wrong turn’.
What do you think of the campaign? Does it make you want to get up and go? Leave a comment below.
Copyright © Roxanne Reid - No words or photographs on this site may be used without permission from roxannereid.co.za. (I don't hold copyright of the video.)
